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27341 Health Promotion

UTS: Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Handbook description

Health promotion provides the process for increasing awareness of factors that impact on health as well as health enhancement strategies. To reach a state of complete physical, mental and social wellbeing, an individual or group must be able to identify and realise aspirations, satisfy needs, and change or cope with the environment. Health is hence viewed as a valuable resource for life and livelihood. Health promotion, therefore, is not just the responsibility of the health sector, but reaches beyond healthy lifestyles to optimise wellbeing for all.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

  1. describe the major approaches to the promotion of health, from local to global perspectives; including theories and evaluation methods
  2. identify the basic principles of behaviour change and management, the scientific, social, cultural and economic bases of health promotion, as well as the political and ethical issues that impact health promotion activities
  3. demonstrate health behaviour change strategies
  4. critique current health promotion campaigns
  5. design and develop a health promotion campaign.

Contribution to graduate profile

This subject introduces a range of health promotion concepts from specific interventions or health enhancement in individuals, to community-wide prevention or health protection programs. It further provides the opportunity to gain an understanding of the social, cultural, economic and political issues related to health. This subject is compulsory for students who wish to be accredited as PDHPE teachers by the NSW Department of Education.

Teaching and learning strategies

Teaching and learning strategies include lectures, tutorials, discussions and related exercises. Content for this subject will be supported by UTSOnline.

Content

  • Introduction to health promotion
  • New public health
  • Health behaviour change theories and strategies
  • Social justice principles
  • National health priority areas (NHPA)
  • Health promotion models and marketing
  • Health and wellness coaching
  • Public health policy
  • HP program evaluation and management
  • Health promotion settings

Assessment

Assessment item 1: Mid Semester Examination (Individual)

Objective(s): 1, 2
Weighting: 30%
Task: This addresses objectives 1-2.

Assessment item 2: Case Study (Individual)

Objective(s): 3
Weighting: 40%
Task: This addresses objective 3.

Assessment item 3: Presentation (Group/Individual)

Objective(s): 4, 5
Weighting: 30%
Task: This addresses objectives 4 and 5.

Required text(s)

Hubley, J and Copeman, J (2008) Practical Health Promotion, Cambridge, UK: Polity Press (www.polity.co.uk/healthpromotion)

Recommended text(s)

Keleher, H, MacDougall, C and Murphy, B (Eds) (2007) Understanding Health Promotion, Melbourne, Victoria, Oxford University Press

Indicative references

Australian Centre for Health Promotion website: www.achp.health.usyd.edu.auAustralian Health Promotion Association website: www.healthpromotion.org.au

Baum, F (2008) The New Public Health: An Australian Perspective (3rd edn), Melbourne, VIC: Oxford University Press

Bauman, A (2002) Getting Australia Active: Towards better practise for the promotion of physical activity. Melbourne, VIC: National Public Health Partnership

Coombes, Y and Thorogood, M (Eds) (2004) Evaluating Health Promotion: Practice and Methods, New York, NY: Oxford University Press

Cosgrove, F (2008) Coach yourself to wellness (book and workbook) Sydney: Wellness Coaching Australia (www.wellnesscoachingaustralia.com.au)

Donatelle, R and Davis L (2000) Access to Health, Prentice Hall

Eggar, G, Spark, R and Donovan, R (2005) Health Promotion Strategies and Methods (2nd edn) Sydney, NSW: McGraw-Hill Australia

Gale, J (2007) Health psychology meets coaching psychology in the practice of health coaching, InPsych, pp 12-13 (www.psychology.org.au/publications/inpsych/health_coaching
www.healthcoachingaustralia.com.au

Irvin, J, Bowers, C. Dunn, M and Wang, M (1999) Efficacy of relapse prevention: A meta-analytic review, Journal of Consulting and Clinical Psychology.

Marlatt, GA and Donovan, DM (Eds) (2005) Relapse Prevention: Maintenance Strategies in the Treatment of Addictive Behaviors (2nd edn) New York, NY: Guilford Press.

Moodie, R and Hulme, A (Eds) (2004) Hands-on Health Promotion. Melbourne, VIC: IP Communications.

Nutbeam, D and Harris, E (2004) Theory in a Nutshell (2nd edn) Sydney, NSW: McGraw-Hill Australia.

Nutbeam, D and Bauman, A (2006) Evaluation in a Nutshell. Sydney, NSW: McGraw-Hill Australia.

O'Connor-Fleming, ML and Parker, E (2001) Health promotion: Principles and practice in the Australian context (2nd edn) Sydney, NSW: Allen & Unwin.

Shumaker, S, Schron, E, Ockene, J, Parker, C, Probstfield, J and Wolle, J (1990) The Handbook of Health Behaviour Change. New York, NY: Springer Publishing.

Seedhouse, D (2003) Health Promotion (2nd edn) Sydney, NSW: John Wiley.

Talbot, L and Verrinder, G. (2005) Promoting Health (3rd edn) Sydney, NSW: Elsevier.

Tones, K and Green, J (2004) Health Promotion: Planning and Strategies. London, GB: Sage.

World Health Organisation website: www.who.int

Wurszback, ME (Ed.) (2004) Community Health Education and Promotion: a guide to program design and evaluation (2nd edn) Sudbury, MA: Jones & Bartlett.