27324 Strategic Management in Leisure Sport and Tourism Organisations

Subject level: Undergraduate

Handbook description

This subject brings together knowledge gained by students from both generic business and disciplinary subjects via applications to the strategic management of leisure, sport and tourism organisations. It exposes students to strategic management planning tools and processes used in leisure and tourism industry organisations that result in desired outcomes for these organisations. Students are provided with the knowledge and skills to be comfortable with and apply strategic financial and human resource management techniques.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. understand the need for, and the frameworks used in, strategic planning and its terms and concepts in tourism, sport and leisure industry firms and organisations promoting tourist destinations
2. identify and discuss the interests of the respective stakeholders in strategy formulation in leisure, sport and tourism organisations, and how these sometimes conflicting viewpoints can be integrated
3. apply strategic management principles and concepts to sport, tourism or leisure industry firms by construction of a strategic plan and consequent operational and capital budget
4. analyse strategic approaches to developing and maintaining service quality in leisure, sport and tourism services
5. examine ethical, environmental and technological issues impacting on the strategic management of leisure, sport and tourism organisations.

Contribution to graduate profile

This is a core strategic management subject for the Bachelor of Management in Tourism, Bachelor of Management in Tourism and Hospitality, the Bachelor of Management in Sport and Exercise and the Bachelor of Management in Events and Leisure. It applies knowledge and skills gained from LST specific subjects, as well as the generic business subjects, to leisure, sport and tourism industry organisations. The aim is to provide students with an understanding of strategic planning processes and frameworks in the management of leisure and tourism organisations. The subject presents students with the opportunity to explore the broad view of current management strategies of large leisure, sport and tourism organisations. At the micro-level it provides students with the skills to effectively allocate scarce resources amongst alternative products, markets and/or tourism destinations.

Teaching and learning strategies

Teaching and learning strategies will include: lectures based on case studies that explore these issues in small to medium leisure, sport and tourism (LST) enterprises; and online tutorial discussion and student presentations of these case studies. Library, internet-based and industry-based research by students will be used to complement material presented in the lectures and case studies. Content for this subject will be supported by a synchronised computer mediated communication activities on UTSOnline.

Content

• Strategic planning framework
• Financial management strategies
• Human resource strategies
• Management strategy selection
• Ethical issues in strategic management
• Conflict resolution

Assessment

Assessment item 1: Case Study (Individual)

Assessment item 2: Tutorial Activity (Individual)

Assessment item 3: Final Exam (Individual)

Required text(s)

Johnson, G, Scholes, K and Whittington, R (2009) Exploring Corporate Strategy, 8th edn, Pearson Education, Harrow, UK

Recommended text(s)

Evans, N, Campbell, D and Stonehouse, G (2003) Strategic Management for Travel and Tourism, Butterworth Heinemann, Oxford.

Tribe, J (1997) Corporate Strategy for Tourism, International Thompson Business Press, London.

Beirman. D (2003) Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach, Allen and Unwin, Sydney.

Jenkins J and Dredge D (2007) Tourism Planning and Policy, John Wiley and Sons, Brisbane.

Hoye, R, Smith, A, Westerbeek, H, Stewart, B and Nicholson, M (2006) Sport Management: principles and applications, Elsevier, Boston, MA

Olsen M, West J and Ching Yick Tse E (2009) Strategic Management in the Hospitality Industry, Pearson Education, New Jersey.

Closed reserve

Australian Dept. of Industry, Science and Resources, Sport and Industry Division (2001) Game Plan 2006: Sport and Leisure Industry Strategic Plan, National Plan, Dept. of Industry, Science and Resources, Canberra.

Botten, N and McManus, J (1999) Competitive Strategies for Service Organisations, Ichor Business Books, West Lafayette.

Broadhurst, R (2001) Managing Environments for Leisure and Recreation, Routledge, London.

David, F (2005) Strategic Management: Cases 10th ed. Pearson Education, New Jersey.

Foley, M, Lennon, J and Maxwell, G (1997) Hospitality, Tourism and Leisure Management: Issues in Strategy and Culture, Cassell, London.

Harrison, J and St. John, C (2004) Foundations in Strategic Management, South-western, Ohio.

Henderson, K and Bialeschki, M (2002) Evaluating Leisure Services: Making Enlightened Decisions, Venture Publishing, State College, PA.

Hubbard, G (2004) Strategic Management: Thinking, Analysis & Action, Pearson Education, Australia.

McKay, J and Marshall, P (2004) Strategic Management of eBusiness, John Wiley and Sons, Australia.

McMahon-Beattie U and Yeoman, I (2003) Sport and Leisure Operations Management, Continuum, New York.

Moutinho, L (ed.) (2000) Strategic Management in Tourism, CABI Publishing, Oxford.

Murphy, P and Murphy, A (2004) Strategic Management for Tourism Communities: Bridging the Gaps, Channel View Publications, Clevedon.

Onsman, H (2003) The Uncertain Art of Management, McGraw Hill, Australia.

Parks, J. B and Quarterman, J (2003), Contemporary Sport Management, (2nd Edition) Human Kinetics, Champaign, IL.

Peat, Marwick and Mitchell (1984) Far North Coast Tourism Development Strategy, NSW Dept. of Leisure, Sport and Tourism, Sydney.

Phillips, P and Moutinho, L (1998) Strategic Planning Systems in Hospitality and Tourism, CABI, New York.

Stead, W (2004) Sustainable Strategic Management, M.E. Sharp, New York.

Tourism New South Wales (1997) Sydney Tourism Strategy: 1997-98, Tourism NSW, Sydney.

Vellas, F and Becherel, L (1999) The International Marketing of Travel and Tourism: A Strategic Approach, Macmillan, Basingstoke.

Viljoen, J and Dann, S (2003) Strategic Management 4th ed, Pearson Education, Sydney.

Website

The set text's website is used as a learning tool and is available at: http://wps.pearsoned.co.uk/ema_uk_he_johnson_ecs_8_irc