27253 Sport in the Global Marketplace

Subject level: Undergraduate

Handbook description

This subject examines similarities and differences in the production and consumption of sport in the international environment. It provides students with a critical understanding and the essential skills necessary for leaders of sport and leisure industries to prosper in a rapidly emerging global marketplace.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. demonstrate a basic understanding of the culture, production, meaning, consumption and promotion of sport in the global marketplace
2. define the limitations of 'globalisation' as a worldwide theory/process
3. describe similarities and differences in the production, promotion and consumption of sport in selected nations
4. recognise specific and persistent problems in the global production and consumption of sport
5. critically evaluate the nature and role of sport in a variety of contrasting social and economic systems.

Contribution to graduate profile

This elective subject aims to provide students with critical understandings of the theories, knowledge and skills necessary for managers in sport and leisure industries to prosper in a rapidly emerging global marketplace through an examination of similarities and differences in the production and consumption of sport in the international environment.

Teaching and learning strategies

Teaching and learning strategies include lectures and tutorials, group presentations, individual essays, online discussions, and end of semester examinations. Content for this subject will be supported by UTSOnline.

Content

• International sport and leisure industries
• Cross-cultural similarities and differences in the global sport marketplace
• Mass media, sport and leisure in the global community
• Global sport marketing, advertising, promotion and public relations
• Development of the multinational sporting enterprise
• The political, regulatory and legal environments in international sport
• The economic and technological environments in international sport business
• Information technology and the global sport market place

Assessment

Assessment item 1: Seminar (Group)

Assessment item 2: Paper (Individual)

Assessment item 3: Examination (Individual)