27252 The Sport Industry

Subject level: Undergraduate

Handbook description

As the Australian sport industry becomes more professional and complex, the number of agencies involved in the delivery of sport products and services multiplies. This subject examines individual agencies to determine their respective input into the sport environment and explores the relationships and interconnectedness between such groups. It assesses and analyses the impact of business, the various arms of government and volunteers on both mass and elite sport to provide a coordinated perspective of the sport industry.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. describe and discuss the structure and scope of the Australian sport industry including the relationships between the organisations that comprise the industry
2. critically analyse and evaluate the purpose, function, goods and services of organisations within the Australian sport industry
3. critically review a specific sporting organisation in terms of sustainability.

Contribution to graduate profile

This core subject in the Bachelor of Human Movement and the Bachelor of Management in Sport and Exercise programs examines the role and impact of government, corporations and volunteers on the development and provision of sport at both the elite and mass level. It reviews the relationships between the different sectors of the sport industry and addresses several critical issues.

Teaching and learning strategies

The lectures and tutorials include a range of teaching and learning strategies. Key concepts are taught using individual and group exercises, discussion of scenarios, problem solving, case studies and DVD analysis. Some lectures will be conducted by guest speakers representing different sectors in the sport industry. Content for this subject will be supported by UTSOnline.

Content

• Sport in Australia — the sport industry defined, the Australian sport industry and sport lobbying
• Origins of the sport industry in Australia
• Models of Australian sport
• The role of volunteers in Australian sport
• Government systems in sport at federal, state and local level
• Corporate sport — commercial sport, the Olympic/Commonwealth Games movement in Australia
• Sports development — participation programs and elite sport
• Women's sport organisations
• Coordinating the sports system and the future of sport — communication between the four pyramids of Australian sport

Assessment

Assessment item 1: Seminar Presentation (Group)

Assessment item 2: Case Study (Individual)

Assessment item 3: Examination (Individual)

Required text(s)

Shilbury, D, Deane, J and Kellett, P (2006) Sport Management in Australia: An Organisational Overview, Melbourne: Strategic Sport Management.

Faculty of Business, Guide to Writing Assignments, University of Technology, Sydney

Indicative references

Cashman, R (1995), Paradise of sport: the rise of organised sport in Australia. Melbourne: Oxford University Press.

Chappelet, J and Bayle, E (2005), Strategic and performance management of Olympic sport organisation. Champaign, Ill: Human Kinetics.

Coakley, JJ (2007), Sport in society: Issues and controversies (9th edn), St Louis: Irwin McGraw-Hill.

Doherty, AJ and Carron, AV (2003), Cohesion in volunteer sport executive committees, Journal of Sport Management 1, 116-141.

Gratton, C and Henry, I (2001), Sport in the city, London: Routledge.

Hargreaves, J (2000) Heroines of sport, London: Routledge.

Hoye, R and Cuskelly, G (2007), Sport governance. Amsterdam: Elsevier.

Hoye, R, Smith, A, Westerbeek, H, Stewart, B and Nicholson, M (2006), Sport management: Principles and applications. Oxford: Elsevier.

Hoye, R and Cuskelly, G (2003), Board-executive relationships within voluntary sport organisations. Sport Management Review 6, 53-74.

Jaggard, E (Ed.) (2007), Between the flags: One hundred summers of Australian surf lifesaving. Sydney: UNSW Press.

Knoppers, A and Anthonissen, A (2008), Gendered managerial discourses in sport organisations: Multiplicity and complexity, Sex Roles 58, 93-103.

Miller, T, McKay, J, Lawrence, G and Rowe, D (2001), Globalisation and sport: playing the world. London: Sage.

Shilbury, D (2000), 'Considering future sport delivery systems', Sport Management Review, 3: 199-221.

Slack, T and Parent, MM (2006), Understanding sport organizations: The application of organization theory, Champaign IL: Human Kinetics.

Westerbeek, H and Smith, A (2003), Sport business in the global marketplace, New York: Palgrave Macmillan.

Journals

European Sport Management Quarterly

International Journal of Sport Communication

International Journal of Sport Management

International Journal of Sports Finance

International Journal of Sports Marketing and Sponsorship

International Journal of Sports Management and Marketing

International Journal for Olympic Studies

International Review of Sport Sociology

Journal of Sport Management

Journal of Sport and Social Issues

Sport in Society

Sport Management Review