27216 Venue Management

Subject level: Undergraduate

Handbook description

This subject examines the principles of managing venue and facility operations. Specifically, it addresses how facilities and venues are planned, managed, operated, evaluated and maintained. The subject also covers issues ranging from traffic circulation to security and safety issues. Guest speakers from various venues and facilities are featured and current trends, case studies and future directions are also covered.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. demonstrate an understanding of the main components of venue management in both local and global environments
2. describe processes associated with the planning, management and operations of venues and facilities
3. identify and discuss key operational practices in venue management
4. critically evaluate a venue in terms of its management and operation practices.

Contribution to graduate profile

This subject provides an overview of the venue management sector for the Bachelor of Management in Leisure and Events in the school. It provides a basis from which students can understand the unique relationships between a venue and its stakeholders. The core competencies and skills of a successful venue manager are covered. Benchmark practices and strategies for improving venue management practices are a central tenet of the subject. The range and variety of services provided to patrons of venues are outlined.

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, which may include lectures, case study presentations, expert panel discussions, student presentations and directed readings. In addition to the lecturing staff, selected practitioners with direct experience in one or more areas related to the venue management field, will present on particular topics. The underlying learning strategy employed in this subject is one of linking theory, concepts, ideas and techniques associated with venue and facility management to actual practice.

Content

• Understanding the trends related to venue management
• Types of venues
• Facility planning, design, construction and management process
• Management and administration of venues
• Access issues
• Venue operations and services
• Asset management
• Risk and emergency management
• Crowd management
• Control and security

Assessment

Assessment item 1: Essay (Individual)

Assessment item 2: Examination (Individual)

Assessment item 3: Case Study of a Venue (Group)

Required text(s)

Westerbeek, H, Smith, A, Turner, P, Emery, P, Green, C and van Leeuwen, L (2005) Managing Sport Facilities and Major Events, Allen and Unwin, Sydney

The text readings will be supplemented with electronic readings specific to the topics for the weeks of study. To access these readings you need to become familiar with

the electronic reserve feature of the UTS library. This is essential as all reading forms part of knowledge base of the subject and is examinable.

Recommended text(s)

Allen, J, Harris, R, O'Toole, B and McDonnell, I (2008), Festival and special event management (4th edn), Milton, Qld.: John Wiley and Sons

Andersson, AE and Andersson, DE, 2006, The Economics of Experiences, the Arts and Entertainment, Edward Elgar Publishing

Bennett, R and McColl-Kennedy, JR (2003), Services marketing: a managerial approach, Milton, Queensland: Wiley

Berridge, G, 2007, Events design and experience, Oxford; Burlington, MA: Butterworth-Heinemann

Crossley, JC, Jamieson, LM and Brayley, RE, 2005, Introduction to Commercial Recreation and Tourism: An Entrepreneurial Approach (5th edn): Sagamore Publishing Champaign, IL.

Daly, JW (2000), Recreation and sport planning and design (2nd edn), Champaign, IL: Human Kinetics

Edginton, C, Hydson, S and Larkford, S, 2001, Managing Recreation, Parks and Leisure Services. Sagamore: Champaign, Illinois

Eisinger, P, 2000, The Politics of Bread and Circuses: Building the City for the Visitor Class. Urban Affairs Review, 35(3), 316

Evans, G, 2000, Measure for measure: evaluating performance and the arts organisation. Culture and Organization, 6(2), 243-266

Fainstein, SS and Stokes, RL, 1997, Spaces for Play: The Impacts of Entertainment Development on New York City. Center for Urban Policy Research, Rutgers, the State University of New Jersey

Fried, G, (2005), Managing Sport Facilities. Human Kinetics

Pine, BJ and Gilmore, JH, (1998), Welcome to the experience economy, Harv Bus Rev, 76(4), 97-105

Rondeau, EP, Brown, RK and Lapides, PD, 2006, Facility management (2nd edn), Hoboken, N.J.: John Wiley and Sons, Inc

Sawyer, TH, 2005, Facility Design and Management for Health, Fitness, Physical Activity, Recreation, and Sports Facility Development (11th edn): Sagamore Pub. LLC

Swarbrooke, J and NetLibrary Inc. 2002, The development and management of visitor attractions, Butterworth-Heinemann

Referencing and Report Writing

Faculty of Business, 2006, Guide to Writing Assignments, Faculty of Business, University of Technology, Sydney.

Indicative references

The following journals and collections of papers may be of interest

Stadium Developments www.stadia.tv

Australasian Leisure Management www.ausleisure.com.au

Stadium & Arena Management (UK) www.sam.uk.com

Panstadia International www.panstadia.com

CERM performance indicators www.unisa.edu.au/cermpi/

Dawson's Venue Directory www.dawsons.com.au

Event Connect www.eventconnect.com

Meetings & Events Australia www.meetingsevents.com.au/whoswho

Reverse Mice www.reversemice.com

Sydney Convention & Visitors Bureau www.scvb.com.au

Sydney Functions www.sydneyfunctions.com.au

Sydney's Unique Venues www.suva.com.au

Venue Plan www.venueplan.com.au

Venue Magazine www.venuemag.com

Journals

Aesthetex

Annals of Tourism Research

Bulletin

Business Review Weekly

Culture & Policy

Curator

European Sport Management Quarterly www.unb.ca/sportmanagement/easm

European Journal of Cultural Policy

Festival Management and Event Tourism: An International Journal

Group & Organization Management

Harvard Business Review

Human Relations

International Arts Manager Magazine

International Journal of Cultural Policy

International Journal of Nonprofit and Voluntary Sector Marketing

International Journal of Project Management

Journal of Applied Recreation Research

Journal of Arts Management, Law & Society

Journal of Cultural Economics

Journal of Nonprofit and Public Sector Marketing

Journal of Physical Education and Recreation

Journal of Sport and Social Issues

Journal of Sport Management

Journal of Tourism Research

Journal of Travel Research

Journal of Vacation Marketing

Journal of the World Leisure and Recreation Association

Management (Australia)

Management Today (UK)

Managing Leisure

Media International incorporating Culture & Policy

Museum International

Museum Management & Curatorship

Museum National

Museum News

Museums Journal

Nonprofit Management & Leadership

Organization Behaviour & Human Decision Processes

Recreation Research Review

Sloan Management Review

Sport Management at UNB www.unb.ca/SportManagement

Sport Management www.sportmanagement.com

Sport Management Review www.gu.edu.au/school/lst/services/smaanz/smaanz.htm

The Journal of the Leisure Studies Association

Tourism Economics The business and finance of tourism and recreation

Tourism Management

Tourism Recreation Research

Training & Development in Australia

Training & Development Journal (USA)