27192 Event Impacts and Legacies

Subject level: Undergraduate

Handbook description

This subject provides an overview of the events sector, along with the functions and impacts that events have from the perspective of various groups and organisations within a society. Additionally, it examines various approaches that can be used to assess event impacts. The issue of planning for event legacies is also examined. Case studies feature strongly in this subject.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. identify the full range of event forms; and describe the range of public and private organisations involved in the event field
2. discuss the trends and forces that are currently serving to shape the events field
3. describe and discuss the functions that events perform from the perspective of public and private organisations, and the broader community
4. describe the full range of potential impacts (both positive and negative) that events have on their communities
5. understand approaches that can be employed to assess economic and non-economic impacts of events on their host communities.

Contribution to graduate profile

This subject is designed to provide students with a broad perspective on, and an understanding of, the events sector, and the roles, impacts and legacies of events from the perspective of various groups and organisations within a society. Additionally, it seeks to introduce students to approaches to the measurement of event impacts. A further feature of this subject is an exploration of the trends and issues that may serve to condition, or in some way influence, event related outcomes and impacts in the future.

Teaching and learning strategies

This subject involves a variety of teaching and learning activities, which may include lectures, case study presentations; expert panel discussions; student presentations; and directed readings. Content for this subject will be supported by UTSOnline.

Content

• Event forms and their characteristics
• The nature of the event sector
• Functions performed by events from the perspective of public and private sector organisations, and the broader community
• Event impacts: sociocultural; environmental; economic; tourism; and political
• Measuring economic and non-economic event impacts
• Planning for event legacies
• Case studies

Assessment

Assessment item 1: Tutorial Seminar Presentation (Group)

Assessment item 2: Mid-Semester Exam

Assessment item 3: Essay

Recommended text(s)

Faculty of Business (2006) Guide to Writing Assignments, UTS, Sydney (www.business.uts.edu.au/resources/guide.pdf)

Indicative references

Allen, J, O'Toole, W, McDonnell, I and Harris, R. (2008), Festival and special event management (4th edn), Milton, Queensland: John Wiley and Sons Australia, Ltd.

Brown, G, Chalip, L, Jago, L, and Mules, T. (2004), Developing Brand Australia: examining the role of events. In N. Morgan, A. Pritchard and R. Pride (Eds.), Destination branding: creating the unique destination proposition (2nd edn, pp 279-305), Jordan Hill, Oxford: Elsevier Butterworth-Heinemann.

Chalip, L. (2006), Towards Social Leverage of Sport Events. Journal of Sport and Tourism, 11(2), 109-127.

Chernushenko, D, Van der Kamp, A, and Stubbs, D. (2001), Sustainable sport management: running an environmentally, socially and economically responsible organization, Ottawa, Ontario: Green and Gold Inc.

Dwyer, L, Mellor, R, Mistilis, N, and Mules, T. (2000), A framework for assessing 'tangible' and 'intangible' impacts of events and conventions, Event Management, 6, 175-189.

Fredline, E, Jago, L, and Deery, M. (2003), The development of a generic scale to measure the social impacts of events. Event Management, 8, 23-37.

Getz, D (2005), Event management and event tourism (2nd edn), New York: Cognizant Communication Corporation.

Hall, CM (1992), Hallmark tourist events: impacts, management and planning. London: Belhaven Press.

Kim, SS and Petrick, JF (2005), Residents' perceptions on impacts of the FIFA 2002 World Cup: the case of Seoul as host city. Tourism Management, 26, 25-38.

Small, K, Edwards, D, and Sheridan, L. (2005), A flexible framework for evaluating the socio-cultural impacts of a small festival. International Journal of Event Management Research, 1(1), 66-77.

Syme, GJ, Shaw, BJ, Fenton, DM and Mueller, WS (Eds), (1989), The planning and evaluation of hallmark events. Aldershot, UK: Ashgate Publishing.

Webb, T. (2001), The collaborative games: the story behind the spectacle. Annandale, NSW: Pluto Press Australia

Wood, E. (2005), Measuring the economic and social impacts of local authority events, International Journal of Public Sector Management, 18(1), 37-53.

Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S, and McMahon-Beattie, U. (Eds), (2004), Festivals and events management: an international arts and culture perspective, Oxford: Elsevier Butterworth-Heinemann.