27115 Arts and Entertainment Industries

Subject level: Undergraduate

Handbook description

This subject examines the concepts and structure of nonprofit and for-profit arts and entertainment industries. It covers theories of cultural distinction and cultural capital and their relevance to the contemporary analysis of leisure and culture. It analyses the organisation of the arts and the entertainment industry in Australia with particular reference to market segmentation, globalisation, sustainability and creating value and competitive advantage. The subject familiarises students with current issues shaping the future of arts and entertainment in Australia.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. critically examine issues of globalisation, sustainability and competitive advantage in relation to nonprofit and for-profit arts and entertainment industries
2. identify the structure of both the subsidised arts sector and the for-profit entertainment sector, their distinctions and commonalities
3. describe concepts and applications of value creation in relation to for-profit and nonprofit entertainment and arts industries
4. identify and analyse current issues of specific industries within the arts and entertainment sector in Australia.

Contribution to graduate profile

This subject allows students to examine the role of the arts/cultural industries, within the wider leisure industry. The cultural industries are positioned as dynamic growth industries embracing historical and contemporary multimedia forms. Students examine the extent to which the lives of all people are fundamentally engaged by arts and entertainment forms. At an introductory level, it forms a solid base for students undertaking professional practice placements in nonprofit arts organisations, broader cultural industries and the for-profit entertainment sector.

Teaching and learning strategies

Teaching and learning strategies include lectures, seminars, guests and field visits. Seminars will involve discussions of assigned readings, case studies, viewing of relevant audiovisual material, presentations by students and field trips to relevant institutions. Content for this subject will be supported by UTSOnline.

Content

• Meanings of arts and entertainment
• Value creation in arts and entertainment sectors
• Historical development of arts and entertainment industries
• Key issues in current arts organisation
• Analysis of audiences and segmentation in arts and entertainment
• Analysis of industry segments: film industry, popular music industry, performing arts sector, visual arts and public art, museums and theme parks
• Developing and selling a creative product or services

Assessment

Assessment item 1: Seminar Presentation (Group)

Assessment item 2: Examination (Individual)

Assessment item 3: Report (Individual)

Required text(s)

Faculty of Business, 2006, Guide to Writing Assignments, UTS (available at www.business.uts.edu.au/resources/guide.html)

A reader has been prepared and is available from the Co-op Bookshop.

Indicative references

General

Australian Bureau of Statistics, 2003, Attendance at Selected Cultural Venues 2002, cat. no. 4114.0, ABS, National Centre for Culture and Recreation Statistics, Adelaide (access through Databases)

Australian Bureau of Statistics, 2004, Arts and culture in Australia, cat. no. 4172.0, ABS, National Centre for Culture and Recreation Statistics, Adelaide

Balnaves, M, O'Regan, T and Sternberg, J, 2002 Mobilising the audience, University of Queensland Press, Brisbane

Bennett, T and Carter D (eds), 2002 Culture in Australia: policies, publics and programs, Cambridge University Press, Cambridge

Costantoura, P and Saatchi and Saatchi, 2001, Australians and the arts, Federation Press, Sydney

Cultural Ministers Council, Statistical Working Group, 2003, Australia's Trade in culture 2000–2001, National centre for Culture and Recreation Statistics, ABS, Canberra

Gibson, L, 2001, The uses of art: constructing Australian identities, University of Queensland press, Brisbane

Guldberg, Hans Hoegh, 2000, The Arts Economy: Three decades of growth 1968-1998, Australia Council, Surry Hills

Hartley, J (ed), 2005, Creative Industries, Blackwell, Oxford

Kolb, B, 2005, Marketing cultural organisations: new strategies for attracting audiences to classical music, dance, museums, theatre and opera, 2nd edn, Oak Tree Press, Dublin

Radbourne, J and Fraser, M, 1996, Arts Management – A Practical Guide, Allen and Unwin, Sydney

Saatchi and Saatchi, 2000, Australians and the Arts: What do the arts mean to Australians: A report to the Australia Council from Saatchi and Saatchi, Australia Council, Surry Hills

Stevenson, D, 2000, Art and Organisation: Making Australian Cultural Policy, University of Queensland Press, St Lucia, Qld

Throsby, D and Hollister, V, 2003, Don't give up your day job: An economic study of professional artists in Australia, Australia Council, Sydney

Throsby, D, 2001, Economics and Culture, Cambridge University Press, Cambridge

Vogel, HL, 2004, Entertainment industry economics: a guide for financial analysis, Cambridge, NY

Australia Council www.ozco.gov.au

ArtsNSW www.arts.nsw.gov.au

The Film Sector

Australian Film Commission, 2002, Foreign film and television drama production in Australia: a research report, AFC, Sydney

Australian Film Commission, Get the Picture: Essential data on Australian Film, Television, Video and New Media, AFC, Sydney (this is updated continually on the AFC website www.afc.gov.au/gtp)

Goldsmith, B and O'Regarn, T, 2003, Cinema cities, media cities: the contemporary international studio complex, AFC, Sydney

Goldsmith, B and O'Regarn, T, 2005, The film studio: film production in the global economy, Rowman and Littlefiled, Lanham Md.

O'Regan, T, 1996, Australian national cinema, Routledge, London

Australian Film Commission www.afc.gov.au

Australian Film Finance Corporation www.ffc.gov.au

The Music Sector

Ayres, MD, 2006, Cybersounds: essays on virtual music culture, Peter Lang, NY

Breen, Marcus, 1999, Rock Dogs: politics and the Australian music industry, Pluto Press, Sydney

Coupe, S, 2003, The promoters: inside stories from the Australian Rock Industry, Hodder, Sydney

Ninan, A, Oakley, K and Hearn, G, 2004, Queensland music industry trends: independence day? Queensland University of Technology, Kelvin Grove

Recording Industry Association of America www.riaa.com

Simpson, S, 2002, Music Business: a musician's guide to the Australian Music Industry, Omnibus Press, Sydney

ARIA www.aria.com.au

APRA www.apra.com.au

General www.themusic.com

Digital Culture and Media Sector

Australian Film Commission, 2003, Flexible vision: a snapshot of emerging audiovisual technologies and services and options for supporting Australian content, AFC, Sydney

Australian Film Commission, Get the Picture: Essential data on Australian Film, Television, Video and New Media, AFC, Sydney (this is updated continually on the AFC website www.afc.gov.au/gtp

DCITA, 2003, A Guide to Digital Rights Management, DCITA, Canberra (available at www.dcita.gov.au/drm)

Dovey, J, 2006, Games culture: computer games as new media, Open University Press, Maidenhead

Australian Communications and Media Authority (formerly Australian Broadcasting Authority) www.acma.gov.au

The Performing Arts Sector

Australia Council, 1999, Selling the performing arts — identifying and expanding audiences for music, dance and theatre, report prepared for the Australia Council by Woolcott Research Pty Ltd, Australia Council, Sydney

Australia Council, 2004, Resourcing dance: an analysis of the subsidised dance sector, report prepared for the Australia Council by Positive Solutions, Australia Council, Sydney

Australia Council, 2003, Review of theatre for young people in Australia, report prepared for the Australia Council and the NSW Ministry for the Arts by Positive Solutions, Australia Council and NSW Ministry for the Arts, Sydney

Cultural Ministers Council Standing Committee, 2002, Report to Ministers on an Examination of the Small to Medium Performing Arts Sector, DCITA, Canberra

Griffiths, P, 2003, Democratising excellence? Chamber music and arts policy in Australia, Australia Institute, Canberra

Meyrick, J, 2002, See How it Runs: Nimrod and the New Wave, Currency Press, Sydney

McCarthy, K, 2001, The performing arts in a new era, Rand, Santa Monica, Calif.

Nugent, H et. al, 1999, Securing the Future: Major Performing Arts Inquiry, Discussion Paper and Final Report, DCITA, Canberra

Roberts, I, 2003, An analysis of the triennially funded theatre organisations of the Theatre Board of the Australia Council, Australia Council, Sydney

Strong, James, 2005, A new era: Report of the Orchestra review 2005, DCITA, Canberra

Woolcott Research, 1999, Selling the Performing Arts: identifying and expanding audiences for music, dance and theatre, Australia Council, Surry Hills

The Visual Arts and Museums Sector

Altman, J, 2005, Brokering Aboriginal art: a critical perspective on marketing, institutions, and the state, Deakin University Press, Geelong

Bennett, T, 1994, The Reluctant Museum Goer: A Study of Non-goers to History Museums and Arts Galleries, Australia Council, Redfern

Bennett, T, 1995, The Birth of the Museum, Routledge, London

Black, G, 2005, The engaging museum: developing audiences for visitor involvement, Routledge, London

Commonwealth Department of Communications, Information Technology and the Arts, 2002, Report of the Contemporary Visual Arts and Craft Inquiry, Commonwealth of Australia

Corsanne, G (ed) 2005, Heritage, museums and galleries: an introductory reader, Routledge, London

Lynch, R, Burton, C and Scott, C, 2000, Leisure and Change: implications for museums in the 21st century, Powerhouse Museum, Sydney

Moore, K (ed) 1998, Management in museums, Athlone Press, London

Moore, K, 1997, Museums and popular culture, Leicester University Press, Leicester

Museums and Galleries NSW www.mgnsw.org.au

Public art www.arts.qld.gov.au/publicartagency

Weil, S, 2002, Making museums matter, Smithsonian Institute Washington

Collections Australia Network (Formerly Australian Museums Online (AMOL) www.collectionsaustralia.net

National Association for the Visual Arts www.visualarts.net