24771 Thesis in Marketing (Honours) 2

Subject level: Undergraduate

Handbook description

This subject requires the student to complete and present a 20,000-word (maximum) thesis based on an original marketing problem of a theoretical or applied nature. The thesis is expected to demonstrate the student's competency to conceptualise, conduct and present research in a scholarly and independent manner. The topic may be derived from any marketing-related area. The replication and extension of a published academic marketing article could also be considered.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Carry out an empirical research project in an independent and competent manner.
2. Present the research in the form of a written thesis, in a manner that demonstrates competencies in conducting research and presenting the outcomes in a scholarly manner.

Contribution to graduate profile

The Honours thesis is the culmination of the Honours degree. This subject builds on the work done in the subject 24770 Thesis in Marketing 1 (Honours), as well as on the knowledge and skills taught in the coursework subjects of the honours program. It allows students to develop and implement a range of research skills in their particular disciplinary area.

Teaching and learning strategies

The Honours thesis is an individually supervised subject with no formally scheduled class. An academic supervisor will be allocated to each student, who will normally be the same as for the previous subject 24770 Thesis in Marketing 1 (Honours). Students will also be required to give an oral presentation to staff and other research students at a seminar arranged by the School of Marketing.

Content

• Data collection
• Data analysis and the reporting of results
• The writing of a research thesis.

Assessment

Assessment item 1: Thesis Proposal (Individual)