24756 Philosophy of Science

Subject level: Postgraduate

Handbook description

This subject develops an understanding of philosophy of science and associated implications for theory developments. It helps students develop advanced skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Understand the nature of scientific method and theory building.
2. Assess the development of relevant theoretic foundations.

Contribution to graduate profile

This subject develops an understanding of philosophy of science and associated implications for theory developments. It helps students develop advanced skills that are critical to both knowledge generation in marketing theory and problem solving in marketing practice.

Teaching and learning strategies

The subject is based on dynamic and interactive seminar and workshop sessions. The seminars involve critical debate; and the workshops are built around in-class discussions and presentations. These classes will be supplemented with both printed and electronic learning materials and resources. The UTS web-based communication tool (UTSOnline Course Information) will be used to share information and encourage interaction between staff and students. Students will also use appropriate computer software such as spreadsheets and word processors to complete assigned tasks.

Content

The subject will address topics like the following:

• Scientific method and the philosophy of science
• Nature of scientific concepts & statements
• Grounds of validity of scientific reasoning

Assessment

Assessment item 1: Mid-semester Exam (individual)

Assessment item 2: Final Exam (individual)