24727 Electronic Business and Marketing

Subject level: Postgraduate

Handbook description

This subject introduces emerging electronic business environments. An overview of the technological elements of electronic environments is presented, with emphasis on the development of and participation in electronic marketplaces. Using the Internet as an exemplar for emerging electronic business, students are introduced to electronic business models, concepts and tools. Students gain substantial first-hand experience in researching, communicating and developing their own electronic business and marketing initiatives within the World Wide Web. There is an emphasis on organisations rethinking ways that build relationships directly with customers. Students explore, at an introductory level, legal, social and organisational issues related to the development of virtual communities and corporations within emerging electronic environments.