24703 Marketing and International Trade Relations
UTS: Business: MarketingCredit points: 6 cp
Subject level: Postgraduate
Result Type: Grade and marksRequisite(s): 24734 Marketing Management OR 24746 Marketing: Concepts and Applications
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Handbook description
This subject assists students in acquiring an understanding of the influence governments can have on doing business overseas, develops an ability to evaluate the opportunities and constraints on marketing overseas that arise from international trade relations activities, and creates an awareness of the procedures involved when business persons seek to secure the support of governments to improve access and overcome barriers to the entry of their products and services overseas.
Subject objectives/outcomes
On successful completion of this subject students should be able to:
- Understand the influence that governments can have on doing business overseas.
- Build upon knowledge acquired in International Marketing Management (24738) so as to evaluate the opportunities and constraints which arise from international trade relations activities.
- Apply knowledge acquired in International Marketing Management (24738) so as to evaluate the opportunities and constraints which arise from international trade relations activities.
- Demonstrate competency in strategic thinking.
- Demonstrate competency in critical analysis.
- Demonstrate competence in effective communication.
Contribution to graduate profile
This subject builds upon the basic international knowledge acquired in 24738 International Marketing Management. It enables students to broaden their understanding of international marketing by focusing on the role of government, government agencies and multilateral bodies in facilitating or impeding the achievement of commercial objectives in overseas markets.
Teaching and learning strategies
The teaching method for this subject is based primarily on seminars. Students will prepare written papers on an individual basis and will present those papers in class on a group basis. The lectures will be supplemented with lectures on international trade relations topics delivered by both faculty and guest lecturers.
Content
- Multilateral Trade Relations I
- Multilateral Trade Relations II
- Regional Trade Blocs I
- Regional Trade Blocs II
- Bilateral Trading Relations I
- Bilateral Trading Relations II
- Commodity Policy
- Managed Trade
- Government Involvement in International Trade
- ITR Issues for the New Millennium I
- ITR Issues for the New Millennium II.
Assessment
Assessment item 1: Seminar Paper A (30% paper, 5% presentation) (Individual)
| Objective(s): | 1-5 |
| Weighting: | Total 35% (30% paper; 5% presentation) |
| Task: | Seminar papers will cover a comprehensive review of the literature as it relates to current trade relations issues facing Australian business, commercial issues in international marketing involving trade relations aspects. This assessment will test objectives 1-5. |
Assessment item 2: Seminar Paper B (30% paper, 5% presentation) (Individual)
| Objective(s): | 1-5 |
| Weighting: | Total 35% (30% paper; 5% presentation) |
| Task: | Seminar papers will cover a comprehensive review of the literature as it relates to current trade relations issues facing Australian business, commercial issues in international marketing involving trade relations aspects. This assessment will test objectives 1-5. |
Assessment item 3: Project
| Objective(s): | 1-5 |
| Weighting: | 30% |
| Task: | The project comprises two parts:
|
