24307 e-Business Foundations

Subject level: Undergraduate

Handbook description

This subject introduces emerging electronic business environments. It presents an overview of the technological elements of electronic environments using the Internet as an exemplar for emerging electronic business initiatives within the World Wide Web. It emphasises the ways in which organisations are rethinking their building of customer relationships and explores, at an introductory level, the legal, social and organisational issues related to the development of virtual communities and corporations within emerging electronic environments.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Understand the nature and scope of electronic business.
2. Understand assessment, implementation and valuation of electronic business models and initiatives.
3. Understand an overview of electronic infrastructure.
4. Demonstrate awareness of contemporary electronic business developments.
5. Develop and analyse a basic business-oriented website.

Contribution to graduate profile

This unit introduces students to emerging electronic business environments. An overview of the technological elements of electronic environments is presented. Using the Internet as an exemplar for emerging electronic business, students are introduced to electronic business models, concepts and tools. Students will gain substantial first-hand experience in researching, communicating and developing their own electronic business initiatives within the World Wide Web. There will be emphasis on organisations rethinking ways that they build relationships directly with customers. Students will explore at an introductory level legal, social and organisational issues related to the development of virtual communities and corporations within emerging electronic environments.

Teaching and learning strategies

The subject uses lectures, workshop discussions and exercises to allow students to build their understanding of the impact of electronic business on organisations. Students will be asked to develop electronic business initiative by the means of preparing a Customer Interface Project. Workshop discussions will encourage students to explore current electronic business issues and developments. Regular in-class tests throughout the semester will facilitate learning and knowledge integration. The UTS web-based communication tool (UTS Online) will be used to share information and encourage interaction between staff and students.

Content

• Introduction to E-Commerce and business frameworks
• Converged digital technology infrastructure and capital infrastructure
• Definition, evolution and evaluation of business models and analytical frameworks
• Customer Interface development and implementation
• Evolution of B2B marketplaces and systems
• E-Business marketing information infrastructure including the framework for 'marketing knowledge', one-to-one marketing, customer relationship management (CRM)
• Legal and regulatory issues associated with public infrastructures
• Emerging e-business technologies, issues and scenarios.

Assessment

Assessment item 1: Seminar Topic Presentation (Group)

Assessment item 2: Project Report (25% Individual and 20% Group)

Assessment item 3: In-Class Tests (Individual)