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89921 Design Project Preliminary

12cp
Postgraduate

This subject is a program of individual supervised research or design. Assessment is made on submission of an original body of work which usually includes four elements: research, development, evaluation and report. Topics include research, new product development, packaging, pricing, promotion, advertising, product image, test marketing, strategies and tactics for existing products, services and societal marketing, legislation, and consumerism.

Typical availability

Autumn semester, City campus
Spring semester, City campus

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.