88942 Experience Branding

An important and rapidly growing challenge for design is to develop stimulating and strong representations of brands for commercial and not-for-profit organisations and their different products and services. This subject introduces students to the basics of experience branding and explores how design can be used to communicate organisational core values, products and services. In an integrated manner, the subject covers all areas of branding design including graphic design (2D), interior design (3D) and web design (4D). The objective is to understand how different disciplines work together and create an integrated brand experience. Special emphasis is put on the design process including research, brand strategy development and concept development. Finally, the role of branding in the wider context of society is critically discussed.