58324 Investigating Media, Reflective Practices

This subject explores key research traditions and methodologies through practical projects investigating diverse media and the people who use them. Students explore approaches including semiotic methods for analysing the meaning and significance of programs and formats (such as 'reality television'); objective and subjective approaches to audiences/consumers; how to study the ways people actively use various media in their daily lives ('ethnomethodology'); 'political economy' analyses of media industries; and self-reflective and critical approaches to understanding what it means to work as a media professional in contemporary Australian media industries. In this subject, students further develop their ability to report and present research findings using research communication techniques rather than conventional essays. It provides practical experience in formulating and investigating research questions, preparing students for successful Honours-level research, and building pathways to careers in the media and in media research.