57053 Book Publishing and Marketing
8cpGraduate subject – Writing – 400 level
Subject coordinator: James Bradley
This subject is offered to students who wish to gain an understanding of the place of marketing and marketing methods in the book publishing industry. Among a variety of aspects of book marketing, the subject explores the links between publishing/editing and marketing; strategic marketing campaigns; the construction of budgets; the evaluation of marketing strategies; and methods for analysing the book market for specific genres and titles. The subject shows students how to identify and understand a target audience and the most effective ways to reach it. Though the focus in this subject is on the marketing of books, many of the principles discussed could be applied to other forms of text publications such as magazines.
Typical availability
Spring semester, City campus
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $866.83
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,900.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
