57026 Strategic Communication and Negotiation
8cpGraduate subject – Public Communication – 400 level
Subject coordinator: Jannet Pendleton
This subject analyses and critiques communication campaigns and develops expertise in using strategic planning and applying it to communication management. This involves applying understandings of environmental scanning, stakeholder analysis and issues management. There is an emphasis on understanding consultative processes and learning effective approaches to community consultation. Students develop an understanding of and expertise in negotiation strategies. They study techniques of negotiation and conflict to enhance the development of expertise in managing different expectations and results. Students learn a practical approach to negotiating agreement and apply it to their communication and public relations work.
Typical availability
Spring semester, City campus
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
