57024 Managing Public Communication Strategies
8cpRequisite(s): 57023 Communicating with Publics
Graduate subject – Public Communication – 400 level
Subject coordinator: Judy Betts
This subject explains the concept of public relations as communication management and demonstrates the contribution and relevance of communication management to modern organisations. A range of perspectives provide thoughtful and challenging approaches to the work of a public relations practitioner. Students develop expertise in setting goals and objectives and in planning and implementing strategies for internal and external publics. They learn to evaluate all aspects of their work and develop competency in cost-benefit analysis and the analysis of the financial implications of their work. Public relations principles are applied to examples from students' own professional practice to develop a reflective understanding of different approaches and their consequences for particular issues and problems.
Typical availability
Autumn semester, City campus
Spring semester, City campus
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
