50652 Advertising Professional Practice
8cpRequisite(s): 50651 Strategic Brand Advertising
Professional Strand – Public Communication – 300 level
Subject coordinator: Dr Martin Williams
This is the final advertising subject in the Public Communication professional strand. This subject enhances students' presentation and relational skills to a level appropriate for professional practice within advertising and related industries. Students develop their capacity to respond in a creative, analytic and strategic manner to current issues within the field. This subject explores in-depth the crucial client-agency-consumer relationships and their importance in conducting effective brand and advertising campaigns. This subject integrates students' skills in strategic brand and creative advertising gained in earlier subjects, furthers their understanding of professional service and adds to their abilities in undertaking qualitative research and creative campaign management. Students undertake an internship within an advertising agency or related organisation as a significant component of this subject. This internship is developed with agreed learning goals and outcome measures.
Typical availability
Spring semester, City campus
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
