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50238 Public Communication Processes

8cp
Professional Strand – Public Communication – 100 level – Elective

This subject introduces students to key communication processes which underpin and inform professional communication practice. Students develop their understanding of how personal, social and cultural constructs and images are formed. Students examine the roles of perception and attitude formation, for example, in influencing meaning making for individual readers/viewers of the texts, events and strategies they develop in their professional practice. Students analyse communication dilemmas and learn presentation skills essential to effective communication in a professional setting. Students assess group processes relevant to their work with internal and external publics.

Typical availability

Autumn semester, City campus

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.