50160 Public Relations Strategies
8cpRequisite(s): 50159 Public Relations Principles
Professional Strand – Public Communication – 200 level
Subject coordinator: Judy Betts
This subject is the second in the sequence of public relations subjects and further positions public relations within the context of broader strategic management. It develops an understanding and appreciation of strategy through issues identification, stakeholder analysis and strategy writing. Students apply the concepts and practices of professional public relations to develop, design and produce innovative resources to address client problems or opportunities. They build on expertise in translating complex public relations campaign strategies to communication products within the constraints of planning, budgetary and evaluative processes.
Typical availability
Spring semester, City campus
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
