27734 Marketing for the Experience Industries
6cpPostgraduate
This subject introduces students to the role of marketing in a firm and the principles and concepts that underpin effective marketing within the the industry sectors of Arts, Sport, Tourism and Events. The marketing of services underpins marketing activity within each of these sectors. Apart from the generic marketing concepts of segmentation, product positioning, branding, pricing, promotion and distribution, this subject also focuses on sponsorship and revenue management, customer loyalty strategies and destination marketing as applicable to each of these industry sectors.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
