27733 The Experience Economy

This subject explores the nature and emergence of the Experience Economy as the broad context within which the Arts, Sport, Tourism and Events sectors operate. The distinctive nature of experiences is explored, particularly with regard to the role of the consumer in the co-creation of value within experiences. The particular characteristics of both the demand and supply side of the experience economy are examined, with some emphasis on the role of collective and collaborative behaviour within and between sectors. An understanding of the dynamics of the experience economy leads ultimately to a consideration of the future challenges within the various sectors.