27726 Event Concepts and Contexts

This subject provides an overview of the events sector, along with the functions and impacts that events have from the perspective of various groups and organisations within society. Additionally, it examines the various external environments that impact upon, or are impacted by, events. Key tools that can be employed in assessing event impacts (such as cost–benefit analysis) are also reviewed. Issues associated with public policy and events, and the linkage between events and regional/urban development and sustainable development, are examined, often through the vehicle of case studies.