27703 Event Management

This subject provides students with the skills and knowledge necessary for management positions within the area of special event management. Particular emphasis is placed on conferences, festivals, community special events, sporting events and promotional events. The subject describes the broad characteristics of special events and discusses the roles played by events in the development of tourist destination regions. It examines the broad functions performed by events from the perspective of communities, organisers, marketing departments of firms, participants and attendees and reviews the planning, marketing, organising and evaluation tasks associated with events.