27642 Tourism Marketing
6cpUndergraduate
This subject seeks to develop in students an understanding of how marketing concepts and practices apply in the context of both tourism destinations and tourism services. It describes the environmental and industrial context in which the marketing of tourism services and tourist destinations takes place and examines the characteristics of tourism services and tourist destinations that impact upon the application of marketing theory. It also provides an overview of the broad characteristics of inbound, outbound and domestic tourism markets and the various approaches that can be employed to segment these markets.
Considerable time is spent discussing strategic considerations in tourism marketing, such as demand management, branding and positioning, electronic channels for promotion and distribution and in examining key considerations in the promotion, pricing and distribution of tourism services/destinations. The analysis of case-specific data relating to the marketing of tourism services/destination is also a key aspect of this subject.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
