27194 Event Sponsorship and Revenue
6cpUndergraduate
This subject deals with non-ticket/registration fee based revenue streams available to public and corporate events. In doing so, it seeks to first identify these income streams before going on to discuss their strategic development. Given its significance to many events, substantial time is given in this subject to examining how events develop and manage sponsorship as a major revenue source. Other revenue streams that are dealt with include merchandising, licensing, concession rights, media rights and grants. Discussion of the evaluation and effectiveness of these revenue streams is also a key aspect of this subject.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
