27116 e-Marketing and Management of Services
6cpUndergraduate
This subject examines how information and computer-mediated communication technology is used in the information-intensive leisure and tourism industries. It examines and analyses the use of this technology in the management and marketing of such organisations to establish why it is used, what efficiencies it brings and the implications for the links in the service distribution chain. It gives students an understanding of how e-commerce in the tourism and leisure industries is changing the way in which such services are promoted and distributed to the consumer.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,084.62
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,425.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
