24800 Managerial Marketing
8cpPostgraduate
Managerial Marketing allows students to develop and execute a marketing strategy for their simulated firm, including product and brand management, research and development, pricing, distribution, and sales force management. The setting for the simulation is a technology-based industry in which teams initiate operations for their firm and receive information on customer needs, customer satisfaction with brands, prices and products. Simulation participants learn to interpret competitors' tactics and how to adjust their firm's marketing strategy to stay ahead of the competition. The consequences of team actions on both brand profitability and firm profitability become apparent throughout the simulation.
Detailed subject description.
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $1,446.17
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $3,233.33
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.167Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
