24780 Readings in Marketing

This subject is undertaken under the direction of a member of staff. The topic must be approved by the Head of the School of Marketing. Formal lectures in selected areas may be required, as directed by the supervising lecturer. The subject allows a degree of flexibility in programming for specialised needs of individual students, but can only be undertaken as part of the Master of Business in Marketing program. Topics chosen should be related to other subjects within the student's area of specialisation.