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24723 Business to Business e-Marketing

6cp
Requisite(s): 24737 e-Business Marketing
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Postgraduate

The rapid emergence and deployment of business-to-business electronic business infrastructure poses significant challenges for marketers. This subject provides an awareness of developments and issues associated with the rollout of business-to-business electronic business systems, with frameworks to critically analyse them in relation to business-to-business marketing issues such as specialised communication modes, negotiation, sales management, relationship marketing and relationship management.

Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.