24517 Contemporary International Marketing Issues
6cpRequisite(s): 24220 International Marketing Analysis and Strategy
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.
Undergraduate
This subject builds on and applies knowledge gained in the prerequisite subject to specific conceptual and empirical issues in international marketing. It increases awareness and understanding of issues beyond the scope of topics covered in traditional international marketing subjects.
Topics covered include: overseas market selection; internationalisation; globalisation; networks and international marketing; international strategic alliances; international competition theory; setting international prices; and international negotiation from a cultural perspective.
Detailed subject description.
Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
