21869 Innovation and Entrepreneurship

This subject presents students with a perspective on organisational innovation and entrepreneurship. In a globalised economy, innovation becomes one of the key strategic differentiators and drivers of growth. Analysing the practice of innovation, the topics include successful intra- and entrepreneurship models, sources of innovation, business models supporting innovation strategies, and reflection on the innovation journey. Special emphasis is placed on the understanding of new venture creation and the innovation process with the aim of broadening students' perspectives and better equipping them for successful innovation.