11501 Architectural Practice: Media and Marketing
6cpPostgraduate
This subject applies knowledge developed in the field of marketing and business studies to architecture in order to equip students for successful practice. The subject recognises that success in the industry is contingent not only on good design skills but on a range of other skills and services that includes the capacity to clearly articulate architectural ambitions to a range of audiences, and to achieve a public profile through diverse media. The impact of new media and techniques upon architectural practice is analysed and strategies for working with new and emerging media are tested. The subject also uses case studies to support and critically understand marketing theory and practices. Subject areas include: entrepreneurship; research and development; strategy and marketing; copyright and moral rights as they apply to design; client and public relationships; new business development; decision making and leadership; media and publishing; competitions and awards.
Typical availability
Spring semester, City campus
Fee information
2009 contribution for post-2008 Commonwealth-supported students: $926.50
Note: Students who commenced prior to 1 January 2008 should consult the Student contribution charges for Commonwealth supported students
Not all students are eligible for Commonwealth Supported places.
2009 amount for undergraduate domestic fee-paying students: $2,500.00
Note: Fees for Postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the Annual Fees Schedule.
Subject EFTSL: 0.125Access conditions
Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at Access conditions and My Student Admin.
