SMJ08204 Strategic Marketing

This sub-major develops competencies that allow decision-makers — such as marketing managers and business unit managers as well as general managers and chief executives — to develop, implement and evaluate marketing oriented strategies that allow companies to compete successfully in environments in which they make decisions about business models that are affected by electronic, business-to-business, international and services contexts. It develops senior management competencies that enable organisations to implement strategic marketing decisions in a cross-functional and integrated manner.

Completion requirements