SMJ08197 Marketing Principles
This sub-major is only available to students in the Bachelor of Science in Information Technology (C10148), Bachelor of Arts in Architecture (C10004), Bachelor of Property Economics (C10007), Bachelor of Design in Industrial Design (C10053), Bachelor of Design in Fashion and Textiles (C10055), Bachelor of Design in Interior Design (C10057), Bachelor of Design in Visual Communication (C10059), and Bachelor of Construction (C10214).
Completion requirements
| 24108 Marketing Foundations | 6cp | |
| 24202 Customer Behaviour | 6cp | |
| Select 12 credit points from the following options: | 12cp | |
| 24220 International Marketing Analysis and Strategy | 6cp | |
| 24205 Business Marketing Analysis and Strategy | 6cp | |
| 24306 Services Marketing Analysis and Strategy | 6cp | |
| Total | 24cp |
