Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Postgraduate

Result Type: Grade and marks

Handbook description

This subject explores the nature of innovation and entrepreneurship in service industries. It examines creative management theories and applications of entrepreneurial and innovative thinking, activity and advocacy for change within specific industry organisations. Students work on case studies to develop an understanding of the challenges facing specific organisations and their ability to move through a life cycle from new entrant, maturity and decline to reinvention. This includes examining skills in identifying, harnessing and further developing resources from public and private sources, as well as developing appropriate products and services for trading. Students develop a business case approach for investment in an innovative or entrepreneurial product or service within a specific service organisation.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Demonstrate how entrepreneurialism and innovation is fostered within specific industry sectors.
2. Analyse innovative and entrepreneurial behaviour and conditions for success.
3. Demonstrate an ability to create innovative products, strategies or projects in specific industry sectors.
4. Identify innovative and entrepreneurial attributes.
5. Demonstrate how innovative and entrepreneurial programs and projects can be built into business planning processes.

Contribution to graduate profile

This subject provides students with a critical understanding of innovation and entrepreneurial skills relevant to the context of non-profit and for profit industry specific sectors. It provides students with an appreciation of value creation methods within organizations and industry sectors. It enhances students' ability to develop practical and theoretical responses in developing competitive and collaborative advantage for organizations operating in specific industry settings. The subject develops conceptual and problem solving skills, creative thinking and an understanding of change within organizations through case studies, simulation activities and role-playing.

Teaching and learning strategies

Two hour lectures with further one-hour case study analysis simulation activities and role-playing. Content for this subject will be supported by UTSOnline.

Content

The subject will be delivered in two parts: the first part will develop students' understanding of concepts of managing creatively. The second part will explore these concepts through practical exercises and case studies.

• Conceptualising organisations
• Idea of visions – sourcing new business concepts, creating and generating ideas
• Attributes of entrepreneurial thinking and behaviour
• Business Planning Processes: Testing creativity
• Developing the business case, identifying and managing risk
• Analysing organizational culture
• Communicating innovative and entrepreneurial products and services
• Barriers to innovation and entrepreneurship
• Sustaining innovation: the processes of innovation and entrepreneurial management, evaluating demand for innovative and entrepreneurial products and services

Assessment

Case Study Report (Individual)	50%
This addresses objectives 1-3 and 5.
Examination (Individual)	50%
This addresses objectives 2 and 4.

The case study report will be secure through a combination of continual revising of topics across semesters and multiple topic choice within each semester. Individuals are required to submit reference lists for their own work for each assessment task, which reduces the possibility for plagiarism. The examination will be conducted under University examination conditions, and hence thoroughly address concerns regarding secure assessment. The examination involves randomised selection from a large item bank each semester, and the re-ordering of responses for questions that are re-used.

Recommended text(s)

A Reader will be compiled each semester.

Indicative references

Fitzgibbon, M. (2001), Managing Innovation in the Arts. London: Quorum.

HBR (2003). Harvard Business Review on the Innovative Enterprise. Boston: Harvard Business School.

O'Brien, D.B. & Overby, J. (1997), Legal aspects of Sport Entrepreneurship. Morgantown: Fitness Information Technology.

Von Stamm, B. (2003), Managing innovation, design and creativity. New York: Wiley.

Wujec, T. & Muscat, T. (2002), Return on imagination: realizing the power of ideas. London: Prentice Hall.