27762 Sport Management Seminar

Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Postgraduate

Result Type: Grade and marks

Handbook description

This subject examines current research in selected fields of the sport and exercise sciences and/or sport management. It considers topical research concerns, methodologies, instrumentation and related issues in the biomechanical, psychological, sociological and motor learning and control aspects of the sport and exercise sciences and/or in the area of sport management. The syllabus is organised around the interests of the students enrolled.

Subject objectives/outcomes

On successful completion of this subject, students should be able to:

Communicate the expanse and utility of contemporary research and literature in the areas of sport management
Critically analyse literature and research findings in sport management
Analyse methodologies used in the description and analysis of the contemporary sport management environment.

Contribution to graduate profile

The subject is concerned with management strategy for, and management of, change in the economic and social environments of sport. Case studies from sport organisations are examined. Topics include strategy, management of change, and social responsibility and corporate effectiveness.

Teaching and learning strategies

This subject is structured as a lecture followed by discussion. Weekly sessions will be facilitated by student input. The subject places emphasis on fostering a student-centred learning environment that encourages independent learning, which is sensitive to student contributions.

Content

Contemporary issues in sport management
Analysis of nature and scope of the sport enterprise; investigates organisational behaviour within the management of sport organisations; examines contemporary social problems and the future of sport
Critical analysis of strategic management theory as it relates to sporting organisations. Key elements include the role of a general manager, strategy formulation, environmental analysis, and strategic implementation
As this subject provides the opportunity to offer course content and topics that may not be covered by other course titles. Titles and descriptions of other areas of specific content will be identified at the time of offering.

Assessment

Case Study Presentation/Discussion (Individual)	40%
Students are required to present an argument about their allocated readings. They are required to facilitate debate and stimulate discussion. This will involve leading a discussion and use of interactive exercises or simulations. A 4-5-page summary of the main points and arguments including references is required. This addresses objectives 1-3.
Position Paper and Presentation (Individual)	20%
Each student will be required to present an argument about the impact of a selected sport management issue. This should draw on theory and relate to applications in sport. A one-page summary of main points and references must be compiled for other class members. This addresses objectives 1-3.
Book Review: Presentation and Discussion (Individual)	40%
Students are required to present a review of a contemporary sports management book and critically assess its contribution to sports management practice. This addresses objectives 1-3.

Recommended text(s)

Gilson, C., Pratt, H., Roberts, K., and Weymes, E. (2000), Peak Performance: Business Lessons from the World's Top Sport Organisations. Harper Collins. London.

Indicative references

Coleman, M. (1996), Superleague: The Inside Story. Ironbark, Sydney

Davidson, M. (1997), Home Team: Professional sports and the American Metropolis, Princeton University, New Jersey

Hagstrom, R. (1998), The NASCAR way: the business that drives the sport, Wiley New York.

Katz, D. (1994), Just Do It - The Nike Spirit in the Corporate World, Random House, New York.

Keogh, D. and Cockerill, I. (1996), Money for Jam: Sport, Big Business, the Media and me. Allen and Unwin, St Leonards.

Linnell, G. (1995), Football Ltd.: Inside the AFL. Ironbark. Sydney.

McGeoch, R. with Korporaal, G. (1994), The Bid: How Australia won the 2000. Games. Heinemann. Melbourne

Rowe, D. (1995), Popular cultures: Rock music, sport and the politics of pleasure. Sage Publications, London.