27732 Sport Industry

Subject level: Postgraduate

Handbook description

This subject examines the public and commercial sectors that constitute the sport industry. It analyses the similarities and differences between them at local, national and international levels. In considering the relationships and interrelationships between the various sectors of the sport industry, a critical analysis of the nature and role of the industry as both a product and service provider is undertaken. The growing importance of information and knowledge management for commercial success in sport and events is discussed.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Recognise the theoretical underpinnings of sport industry practices.
2. Describe and analyse the similarities and differences between the various sectors that constitute the sport industry.
3. Identify critical issues impacting upon the development of the sport industry.
4. Evaluate the nature and role of the sport industry as both a product and service provider.

Contribution to graduate profile

This subject provides a framework for considering the structure of the sport industry and its constituent sectors. By understanding the relationships and interrelationships between the various sectors at local, national and international levels, and between public and commercial products and services, students will be able to contextualise sport within the broader context of sport event management.

Teaching and learning strategies

The subject will be taught through a combination of lectures, presentations, case studies and workshops. Case studies will be used extensively to provide students with the opportunity to understand and critically examine selected elements of the sport industry. Content for this subject will be supported by UTSOnline.

Content

• Historical foundations
• Government sector – public systems in sport (local, state and national)
• Governance sector – national and international governing bodies
• Sport development sector - sports institutes and academies, talent identification and development
• Sport media
• Sport event sector
• Corporate sport
• Fitness and health sector – sport medicine
• Manufacturing sector
• Merchandising sector

Recommended text(s)

There is no set text for this subject. A folio of contemporary readings will be developed.

Indicative references

Cashman, R. (1995), Paradise of sport: the rise of organised sport in Australia. Melbourne: Oxford University Press.

Gratton, C. & Henry, I. (2001), Sport in the city. London: Routledge.

Miller, T., McKay, J., Lawrence, G. & Rowe, D. (2001), Globalisation and sport: playing the world. London: Sage.

Shilbury, D. (2000), 'Considering future sport delivery systems', Sport Management Review, 3: 199-221.

Westerbeek, H. & Smith, A. (2003), Sport business in the global marketplace. New York: Palgrave Macmillan.