27714 Tourist Attractions Management

Subject level: Postgraduate

Handbook description

This subject examines the distinctive aspects of tourist attraction management and marketing. It examines a range of selected case studies, which in the past have included, Gledswood Homestead, Manly Aquarium, and the Australian Museum. It reviews the relationship between tourist attractions and inbound tour operators, coach tour operators, and local, regional and State tourist organisations. It should be noted that this subject involves a number of field visits.