Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Requisite(s): 27648 Tourism and the Industry 2
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

This subject introduces management within the context of the carrier sector. It deals with the environmental (particularly regulatory) context in which carriers operate; general principles of transportation and transport economics; strategic planning; marketing and service delivery issues; the employment of quantitative techniques in the carrier sector; and collaborative linkages between the carrier sector and other sectors of the tourism industry.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Discuss the environmental and regulatory forces which have significance for the management of tourist flows and the management of firms within the transport sector.
2. Identify the macro- and micro-economic principles that underpin governments' involvement in transportation and individual organisations' management and marketing strategies.
3. Appraise the current dynamics of the markets, locally and internationally within the various sub-sectors of the tourism transportation industry.
4. Critically examine issues associated with the design and delivery of transport services, along with issues surrounding collaboration with other related firms.
5. Critically examine contemporary issues in tourism transportation and their impacts on tourism and the impact on individual firms.

Contribution to graduate profile

This elective subject seeks to examine management within the context of the carrier sector, and to highlight current and potential interrelationships with other sectors of the tourism industry and other elements of the tourism system.

Teaching and learning strategies

Teaching and learning strategies include lectures, tutorials field visits, guest lectures and analyses of current developments in tourism transportation.

Content

• Overview of the carrier sector and its environmental context - partial industrialisation of carrier sector firms; freight and commuter traffic; the interrelationship between carriers and gateways/terminals; the carrier element in the tourism product
• Macro-level environmental impacts and influences - state ownership of firms in the carrier sector; political influences on strategies; community service obligations of firms; regulation - for safety reasons; regulation - for economic reasons; self-regulation
• Quantitative techniques in tourism transportation - travel choice models; Networking models; forecasting techniques; yield management
• Marketing and service delivery issues in tourism transportation - problems of services marketing in tourism transportation; industrial relations issues; the importance of the transportation element in the tourism product; trade-offs in delivery vis-a-vis regulatory aspects; product distribution
• Collaborative links with other sectors of the tourism industry - examples of collaborative linkages
• Examples of cooperative efforts; bundling of services; vertical and horizontal integration.

Assessment

Mid-semester Examination (individual)	30%
This addresses objectives 1-4.
Current News Analysis (Individual)	40%
This addresses objectives 1-5.
Issues Analysis Presentation and Report (Group)	30%
This addresses objectives 1-5.

The examinations will be conducted in-class under University Examination conditions and hence thoroughly address security concerns. The other assessments vary from year-to-year and will relate to on issues and developments that have occurred in the preceding six months. As such, it is very unlikely that topics for the above assignments will be the same from year-to-year; in any event, students will be expected to describe current developments and the current state-of-play with respect to the issues / developments chosen.

Recommended text(s)

Doganis, R. (2002). Flying Off Course: the Economics of International Airlines, 3rd edition. London: Routledge.

Indicative references

Graham, A. (2001). Managing Airports. Oxford: Butterworth-Heinemann.

Holloway, S. (1998). Changing Planes: A Strategic Management Perspective of an Industry in Transition. Aldershot, UK: Ashgate.

Page, S. (1999). Transport for Tourism. Harlow: Longman.

Productivity Commission (2002). Price Regulation of Airport Services: Inquiry Report, Report no.19. Canberra: AusInfo.