27362 Industry Project 2

Subject level: Undergraduate

Handbook description

This subject requires students to apply the knowledge and skills they have developed throughout their course to a particular industry-based project. Students carry through the activities outlined in the project proposal they prepared in Industry Project 1, with the aim of solving a selected management problem on behalf of an industry client. Students work closely with the industry client and under the supervision of an academic supervisor. This project is the culmination of the practical, professional stream of the Bachelor of Management in Tourism and Bachelor of Management in Events and Leisure.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Apply academic skills, principles and theories to the development of an informed, practical solution to a contemporary management problem in the area of tourism, leisure or events.
2. Employ appropriate problem solving methods, research techniques and practices with the intent of informing the resolution of a specific management problem.
3. Analyse and interpret gathered data so as to draw conclusions and make recommendations or propose strategies to solve a management problem for an industry client.
4. Prepare a professional written report that presents the solution to a management problem and articulates the reasoning behind that solution.
5. Present, in a structured, professional manner, a verbal report on an industry-based management project.

Contribution to graduate profile

This subject is designed to integrate the skills and knowledge acquired throughout the course and to give students the opportunity to demonstrate their ability to apply these to a practical tourism, leisure or event management situation. The subject contributes to the development of the student's professional skills by effectively placing them in a consultancy relationship with a particular industry client, and requiring them to present a substantial professional report in both written and verbal forms.

Teaching and learning strategies

For most of the semester the student will be working on a self-directed basis with their industry client and under the supervision of an academic staff member of the School of Leisure, Sport and Tourism. Where the topic is sufficiently demanding, the project may be undertaken by a pair of students. Projects completed by pairs of students must reflect a greater depth and/or breadth. There will be a small number of lectures on presentation and report writing, and one compulsory progress interview with the supervisor. Content for this subject will be supported by UTSOnline.

Content

• Client/consultant relationships
• Project management
• Data/results presentation
• Professional report writing
• Professional presentation methods and techniques

Assessment

Recommended text(s)

No Text

Indicative references

Leech, T. (2004). How to Prepare, Stage and Deliver Winning Presentations. New York: American Management Association.

Nicholas, J. M. (2004). Project Management for Business and Engineering: Principles and Practice. Boston: Elsevier Butterworth-Heinemann.

Polonsky, M. J. & Waller, D. S. (2005). Designing and Managing a Research Project: A Business Students Guide. California: Sage Publications.

Proctor, T. (2005., Creative Problem Solving for Managers: Developing Skills for Decision-making and Innovation. New York: Routledge.

Robson, C., (2007). How To Do a Research Project : a Guide for Undergraduate Students. Malden, MA: Blackwell.