Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Requisite(s): (21129 Managing People and Organisations OR 211300 Management and Organisations) AND (22107 Accounting for Business OR 221050 Accounting A)
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

This subject brings together knowledge gained from both generic business subjects and disciplinary subjects via applications to the strategic management of leisure, and tourism industry organisations. It exposes students to strategic management planning tools and processes used in leisure and tourism industry organisations that result in desired outcomes for these organisations. Students are provided with the knowledge and skills to be comfortable with, and apply, strategic financial and human resource management techniques.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Understand the need for, and the frameworks used in, strategic planning in travel and tourism and leisure industry organisations, and their subsequent impact on financial and human resource management.
2. Identify, discuss and negotiate the interest of the respective stakeholders in strategy formulation in leisure and tourism.
3. Analyse the external and internal resources of a tourism or leisure organisation, and match these with the environments in which firms operate to generate strategies that can achieve a firm's objectives.
4. Devise a strategic plan for a small to medium leisure, or tourism organisation, and its concomitant operating and capital budget and human resource strategic plan, that incorporates contemporary trends in the political, socio/cultural, technological and competitive environments.
5. Examine ethical, environmental and technological issues impacting on the strategic management of leisure and tourism organisations.

Contribution to graduate profile

This is a core strategic management subject for the Bachelor of Management in Tourism, Bachelor of Management in Tourism and Hospitality and the Bachelor of Management in Leisure. It applies knowledge and skills gained from leisure and tourism specific subjects, as well as the generic business subjects, to leisure and tourism industry organisations. The aim is to provide students with an understanding of strategic planning processes and frameworks in the management of leisure and tourism organisations. The subject presents students with the opportunity to explore the broad view of current management strategies of large leisure and tourism organisations. At the micro-level it provides students with the skills to allocate scarce resources amongst alternative products, markets and/or tourism destinations.

Teaching and learning strategies

Teaching and learning strategies will include: lectures based on case studies that explore these issues in a SMTLE; online tutorial discussion and student presentations of these case studies. Library, Internet-based and industry-based research by students will be used to complement material presented in the lectures and case studies. Content for this subject will be supported by UTS Online.

Content

• Strategic planning framework
• Strategic leisure and tourism financial management
• Leisure and tourism human resource strategy selection
• Ethical issues in strategic management
• Conflict resolution.

Assessment

Case Study (Individual)	40%
This addresses objectives 1-4.
Tutorial Activity (Individual)	20%
This addresses objectives 1, 2 and 4.
Examination (Individual)	40%
This addresses objectives 1, 2, 4 and 5.

Security of assessment is maintained by changing the case study each semester. To further ensure security of assessment, each individual is required to submit an extensive reference list, unique to their case study. The tutorial assessment is individually assessed by the instructor, thus ensuring consistent grading and protection against plagiarism. Exams are held under University examination conditions, hence thoroughly addressing security issues.

Recommended text(s)

Johnson, G., et al. 2005 Exploring Corporate Strategy 7th ed., Pearson Education, Harlow, UK.