Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Handbook description

This subject examines similarities and differences in the production and consumption of sport in the international environment. It provides a critical understanding and the essential skills necessary for leaders of sport and leisure industries to prosper in a rapidly emerging global marketplace.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Understand the culture, production, meaning, consumption and promotion of sport in the global marketplace.
2. Identify the similarities and differences in the production, meaning, promotion and consumption of sport in selected nations.
3. Recognise the specific and persistent problems in the production, meaning, promotion and consumption of sport.
4. Critically evaluate the nature and the role of sport in contrasting socio-economic systems.

Contribution to graduate profile

This elective subject provides both a critical understanding and the essential skills necessary, for leaders of sport and leisure industries to prosper in a rapidly emerging global marketplace. The impacts of the media, government and technology are examined, with the analysis of several case studies ensuring the content is current.

Teaching and learning strategies

Learning and teaching strategies will be a combination of lecture, discussion, case study, workshop and group activities. Content for this subject will be supported by UTS Online.

Content

• Cross-cultural similarities and differences in the global sport marketplace
• International sport and leisure industries
• Mass media, sport and leisure in the global community
• Global sport marketing, advertising, promotion and public relations
• Development of the multinational sporting enterprise
• The political, regulatory and legal environments in international sport
• The economic and technological environments in international sport business
• Information technology and the global sport market place.

Assessment

Assignment (Individual)	60%
This addresses objectives 1-4.
Seminar Presentation (Group/Individual)	40%
This addresses objectives 1-4.

The assessment will be secure through a combination of continual updating of assessment across semesters, multiple topic choice within semesters and/or plagiarism detection software. Further security is ensured with a statement of independent work on the cover sheet. Group assessments will also require peer verification of individual contributions.

Recommended text(s)

Reader prepared each semester by subject coordinator: Sport in the Global Marketplace.

Indicative references

Graton, C. and Henry, I. (2001). Sport in the City. London: Routledge.

Maguire, J. (1999). Global Sport: Identities, Societies and Civilisations. Cambridge, UK: Polity Press.

Preuss, H. (2000). Economics of the Olympic Games. Hosting the games 1972-2000. Sydney: Walla Walla Press, pp 26-35.

Roche, M. (2000). Mega-events and modernity: Olympics and expos in the growth of global culture. London: Routledge.

Toohey K. and Veal, A. (2000). The Olympic Games: a social science perspective. Oxon, UK: CABI Publishers.