Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Handbook description

As the Australian sport industry becomes more complex, the number of agencies involved in the delivery of sport products and services multiplies. This subject examines individual agencies to determine their respective input into the sport environment and explores the relationships and interconnectedness between such groups. It assesses and analyses the impact of business, technology and the various arms of government on both mass and elite sport to provide a coordinated perspective of the sport industry.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Describe and discuss the structure and scope of the Australian sport industry including the relationships between the organisations that comprise the industry.
2. Critically analyse and evaluate the purpose, function, goods and services of organisations within the Australian sport industry.
3. Critically review a specific sporting organisation.

Contribution to graduate profile

This core subject in the BA Human Movement Studies and the BA Sport and Exercise Management programs examines the role and impact of government, corporations and changing technologies on the development and provision of sport at both the elite and mass level.

Teaching and learning strategies

The lectures and tutorials include a range of teaching and learning strategies. Key concepts are taught using individual and group exercises, discussion of scenarios, problem solving, case studies and video analysis. Some lectures will be conducted by guest speakers representing different organisations in the sport industry. Content for this subject will be supported by UTS Online.

Content

• Sport in Australia: the sport industry defined, the Australian sport industry and sport lobbying
• Government systems in sport - federal, state, local
• Corporate sport - commercial sport, the Olympic/Commonwealth Games movement in Australia, and the sporting goods industry
• Sports development - participation programs and elite sport
• Sport and technology - the impact of changing technologies and applications on the sport industry
• Coordinating the sports system and the future of sport: communication between the four pyramids of Australian sport.

Assessment

Seminar Presentation (Group)	25%
This addresses objectives 2 and 3.
Case Study (Individual)	35%
This addresses objectives 1-3.
Examination (Individual)	40%
This addresses objectives 1-3.

The examination will be conducted under University examination conditions, and hence thoroughly addresses concerns regarding secure assessment. Exam questions will be selected from a large bank of questions; selection of questions will change each year. The other assignments will be secure through a combination of changing case studies each year and/or using plagiarism detection software. The choice of subject material for these assignments will encourage individual work.

Recommended text(s)

Shilbury, D. and Deane, J. (2001). Sport Management in Australia: An Organisational Overview. Melbourne: Strategic Sport Management.

Indicative references

Australian Bureau of Statistics (1999). Participation in sport and physical activities 1998-1999. Canberra: Australian Bureau of Statistics.

Dept. of Industry, Science and Resources (1999). Shaping up: A review of Commonwealth involvement in sport and recreation in Australia. Available: http://www.isr.gov.au/sportpost2000/government sports policy. Canberra: Australian Sports Commission.

Mules, T. (1998). Taxpayer subsidies for major sporting events. Sport Management Review, 1(1): 25-43.

Slack, T. (1997). Understanding sport organizations: The application of organization theory. Champaign Ill.: Human Kinetics.