Faculty of Business: Leisure, Sport and Tourism
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Handbook description

This subject examines the concepts of 'art' and 'entertainment' and their changing roles in social life; the theories of culture and their relevance to the contemporary analysis of leisure; and the organisation of the arts and the entertainment industry in Australia with particular reference to access and equity, the politics of patronage, and the composition of audiences. It familiarises students with current issues shaping the future of arts and entertainment in Australia.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Critically examine issues of globalisation, sustainability and competitive advantage in relation to nonprofit and for-profit arts and entertainment industries.
2. Identify the structure of both the subsidised arts sector and the for-profit entertainment sector, their distinctions and commonalities.
3. Describe concepts and applications of value creation in relation to for-profit and nonprofit entertainment and arts industries.
4. Identify and analyse current issues of specific industries within the arts and entertainment sector in Australia.

Contribution to graduate profile

This elective subject allows students to examine the role of the arts/cultural industries, within the wider leisure industry. The cultural industries are positioned as dynamic growth industries embracing historical and contemporary multi-media forms. Students examine the extent to which the lives of all people are fundamentally engaged by arts and entertainment forms. At an introductory level, it forms a solid base for students undertaking professional practice placements in nonprofit arts organisations, broader cultural industries and the for-profit entertainment sector.

Teaching and learning strategies

Teaching and learning strategies include lectures, seminars, guests and field visits. Seminars will involve discussions of assigned readings, case studies, viewing of relevant audiovisual material, presentations by students and field trips to relevant institutions. Content for this subject will be supported by UTSOnline.

Content

• Meanings of arts and entertainment
• Value creation in arts and entertainment sectors
• Historical development of arts and entertainment industries
• Key issues in current arts organisation
• Analysis of audiences and segmentation in arts and entertainment
• Analysis of industry segments: film industry, popular music industry, performing arts sector, visual arts and public art, museums and theme parks, regional creative industry development
• Developing and selling a creative products or services

Assessment

Seminar Presentation (Group)	30%
This addresses objective 3.
Examination (Individual)	35%
This addresses objectives 1, 2 and 4.
Report (Individual)	35%
This addresses objectives 1 and 4.

The examination is conducted under University examination conditions, and hence thoroughly addresses concerns regarding secure assessment. Examination questions, seminar presentations and report topics are updated each year. Choice in essay topics encourages motivation in independent work.

Recommended text(s)

Reader to be prepared each semester by subject co-ordinator.