University of Technology SydneyHandbook 2008

24770 Thesis in Marketing (Honours) 1

Faculty of Business: Marketing
Credit points: 6 cp

Subject level: Undergraduate

Result Type: Grade and marks

Handbook description

This subject requires the student to develop and present a proposal for a 20,000-word (maximum) thesis based on an original marketing problem of a theoretical or applied nature. The thesis is expected to demonstrate the student's competency to conceptualise, conduct and present research in a scholarly and independent manner. The topic may be derived from any marketing-related area. The replication and extension of a published academic marketing article could also be considered.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

  1. Research the academic and practitioner literature in areas relevant to their honour thesis topic.
  2. Write a literature review based on the above research of the literature
  3. Conceptualise and develop a research proposal on an original problem of a theoretical or applied nature in the area of marketing.
  4. Write a research proposal that incorporates a review of the relevant literature and a description of the proposed methodology.

Contribution to graduate profile

This subject is a preparation for the Honours thesis, which is the culmination of the Honours degree. It enables students to decide on an appropriate topic for their Honour thesis, to obtain the required knowledge and understanding of the literature relevant to their thesis topic, and to decide on the appropriate methodology for carrying out the research.

Teaching and learning strategies

This is an individually supervised subject with no formally scheduled class. An academic supervisor will be allocated to each student at the commencement of enrolment in the subject, and regular meetings will occur at times to be arranged. Students will also be required to give an oral presentation to staff and other research students at a seminar arranged by the School of Marketing.

Content

  • Writing a literature review
  • Development of a research topic
  • Deciding on appropriate research methodology
  • Ethical considerations in the carrying out of marketing research
  • The writing of a research proposal.

Assessment

Thesis Proposal (Individual)100%
The thesis proposal will be evaluated on the basis of the quality and originality of the development of the research questions, the conducting of the literature review, the choice and justification of the appropriate research methodologies, and the quality of presentation of the written document.