21859 The Virtual Value Chain

Subject level: Postgraduate

Handbook description

The integrated value chain is a process by which multiple enterprises within a shared market channel collaboratively plan, implement, and electronically and physically manage the flow of goods, services and information along the entire value chain from point of origin to consumption. This process increases customer-perceived value and optimises the efficiency of the value chain, creating competitive advantage for all stakeholders in the value chain. This subject focuses on the transformation of the integrated value chain. It also enables the analysis of the deconstruction of value chains possibly within newly emerging electronic networks with the arrival of new business models and business ecosystems.

Subject objectives/outcomes

On successful completion of this subject students should be able to:

1. Describe the concept of the value stream, be capable of mapping physical and information flows, and conduct an analysis of how to achieve improvement in the value stream.
2. Undertake a strategic analysis of the value stream, including the management of key processes, the management of supply as a strategic process, and the use of strategic performance measures.
3. Evaluate the need for change in supply management by achieving value chain integration, and extending alliances and partnerships throughout the value chain.
4. Analyse the rapid deconstruction of value chains occurring under the impact of new business models, the adoption of virtual integrated value chains, and new business eco-systems.

Contribution to graduate profile

The Value Chain develops student's ability to improve process performance through strategic by viewing all functions of the organisation synergistically rather than as discreet business operations and focusing much of this energy into conceptualising and implementing new ways to draw value from business activities. Students are taught to develop the best practice techniques in managing supply relationships, develop organisational strengths to support the implementation of e-business. Students are given the opportunity to explore new concepts and practices, applicable to both business, government and not-for-profit organisations. One of the overall themes of the course is the development of mindsets within an organisation that will enable an organisation to gain and maintain a competitive advantage within its markets.

Teaching and learning strategies

Classes will involve a combination of lectures, and discussion. The UTS web-based communication tool (UTS Online) will be used to share information and encourage interaction between staff and students.

Content

• Introduction to the understanding and awareness of the rapid changes in the value stream
• Strategic management of the value stream: Key processes and performance measurement
• Making change in value chain management: Integration and alliances
• Deconstructing: New business model, the virtual integrated value stream, eco-systems
• The concept of the supply chain on the contractual issues
• The national and international implications of supply management and logistics.

Assessment

Recommended text(s)

Hines, P., Lamming, R., Jones, D., Cousins, P., and Rich, N., (2000), 'Value Stream Management: Strategy and Excellence in the Supply Chain', London: Financial Times.

Indicative references

Brunt, D., Butterworth, C. and Taylor, D., (2000), 'Value Stream Management: A Casebook', London: Financial Times.

Deise, M. V., Nowikow, C., King, P. and Wright. A., (2000), 'Executives Guide to E-Business, From Tactics to Strategy', New York: John Wiley.

Evans, P. and Wurster, T. S., (2000), 'Blown to Bits: How the New Economics of Information Transforms Strategy', Boston, Mass: Harvard Business School Press.

Hamel, G., (2000), 'Leading the Revolution', Boston, Mass: Harvard Business School Press

Hines, P, Lamming, R, Jones, D, Cousins, P, and Rich, N. (2000), 'Value Stream Management: Strategy and Excellence in the Supply Chain', London: Prentice-Hall.

Tapscott, D., Ticoll, D., and Lowy, A., (2000), 'Digital Capital: Harnessing the Power of Business Webs', Boston, Mass: Harvard Business School Press.