Faculty of Business: Management
Credit points: 6 cp

Subject level: Postgraduate

Result Type: Grade and marks

Requisite(s): 21766 Managing Community Organisations
These requisites may not apply to students in certain courses.
There are also course requisites for this subject. See access conditions.

Handbook description

This subject introduces the variety of revenue sources utilised by third sector organisations and the variety of methods that are used to tap these resources. Particular attention is given to fundraising from individuals and companies, but the major emphasis is on effectively managing and developing the variety of revenue sources in the context of the organisation's environment and in accord with the organisation's mission.

Subject objectives/outcomes

On completion of this subject students should be able to:

1. Explore the basic theories of philanthropy and fundraising.
2. Evaluate the centrality of pluralistic funds development to the survival, growth and legitimacy of not-for-profit organisations.
3. Explore the internal and external variables which determine the adoption of particular funds development methodologies.
4. Demonstrate awareness of the sources from which Australian community organisations obtain funds.
5. Demonstrate awareness of the management issues arising from a funds development program.
6. Use the language of this discipline effectively and with familiarity.
7. Demonstrate appropriate use of the methodologies and techniques to use when seeking funds from different sources.
8. Apply basic techniques to help raise funds from appropriate funding sources.

Contribution to graduate profile

This subject is designed primarily to make students aware of the range of methods available, identifying their strengths and weaknesses, which will vary for different nonprofits in different circumstances. The subject has two dimensions. Firstly 'Sources of Revenue' where students focus on the sources of revenue and on the techniques that are used to obtain financial support from these sources. The second dimension Management Implications' looks at the management implications of using a variety of methods to generate revenue. Here students become aware that different methods of raising revenue generate different obligations and different accountabilities for the revenue-raising organisation. This dimension shows students that all the methods cost money, some more than others, and some take a lot longer than others to generate their return. The methods therefore require coordinating, in effect managing, at the highest level of the organisation and within a clearly defined strategic resource development framework. Such a requirement is rarely met in practice.

Teaching and learning strategies

The Learning Guide will be supplemented by intensive workshops, lectures, individual assessment tasks and group work. Students who follow the Learning Guide, will keep up with the pace of the subject, present assessment tasks when required and study the subject in a logical and ordered way. The teaching strategies will see students develop skills in critical reflection and reflective practice, teamwork, the ability to understand issues through theoretical frameworks and conceptualising within a conceptual framework.

Content

• Critical review of resourcing Australia's non-profits: sources, forms, methods and issues.
• Critical review of individuals, households, financial institutions and non-profit organisations.
• Management issues in planning for the future.

Assessment

Assessment Task 1 (Individual)	40%
Draft an organisation's resource mobilisation profile; engage in an informed online critical discussion establishing principles of 'good practice' in resource mobilisation; write a critique summary of that discussion and post it on the subject's general discussion board; and write a critical report on your organisation's current resource mobilisation status supporting your views by drawing from the readings and the critiques on the discussion board. Addresses objectives 1-6.
Assessment Task 2 (Individual)	40%
A plan for future resource mobilisation for your organisation. Addresses objectives 3-8.
Group mark	20%
Students will be required to collaborate in small teams on a discussion of the relative merits and disadvantages of the profiles posted on the online discussion board and contribute to the discussion on principles of 'good practice'. Addresses objectives 1, 2, 3, 5 and 6.

All assignments will be made secure through a combination of updating of assessment tasks across semesters, requiring students to draw on their own organisational experience and/or with the use of plagiarism detection software.

Recommended text(s)

Developing Financial Resources - Reading Guide

Dalton P., (2000) The Key to Fundraising, Elsternwick, Wrightbooks.

Indicative references

Cook, W. B. Surveying the Major Gifts Literature: Observations and Reflections

Dees, J. G., Emerson J, Economy P. Eds (2001) Enterprising Nonprofits – A Tool Kit for Social Entrepreneurs. New York, John Wiley

Elder, J., Meadows, K. (2000) Getting commercial about being charitable – Business and community partnerships in Philanthropy Monograph #1, 2000. Philanthropy Australia

Froelich, K. (1999) Diversification of Revenue Strategies: Evolving Resource Dependence in Nonprofit Organizations Nonprofit and Voluntary Sector Quarterly, vol 28 no 3, September

Grehan, B. (1998) A Grant Seeker's Guide. The Program on Nonprofit Corporations, Queensland University of Technology. Austalia.

Kelly Kathleen S., (1998) 'The Fundraising Process', Effective Fundraising Management, Laurence Ercbaum, NJ

Klein, K. (1998) Building a fundraising base that reflects the cultural diversity of the organization. In Small nonprofits : strategies for fundraising success.

San Francisco, Cal. : Jossey-Bass

Leat, D. Lethlean, E. (2000) 'Trusts and Foundations in Australia'. Australian Philanthropy – Research Papers 2000 – Philanthropy Monograph #2, 2000. Philanthropy Australia.

Lynch, M. (1997) Social Investment, Charities Aid Foundation United Kingdom,

Lyons, M. (2001) Third Sector: the contribution of nonprofit and co-operative enterprises in Australia, St Leonards, Allen and Unwin

Lyons, M. (2000) 'Understanding Australian Philanthropy'. Australian Philanthropy – Research Papers 2000 – Philanthropy Monograph #3, 2000. Ed Diana Leat . Philanthropy Australia.

Morris, S. (2001) Partnerships for Success – A guide for developing successful community projects and securing funding and support. Australia. samanthamorris@ozemail.com.au

Osborne, W. Legacies and Bequests. Are you getting your share? Chippendale Printing Co Ltd

O'Keefe and Partners, (2000). 12th Annual Giving Trends in Australia Report, 2000.

Our Community. (2002) How to Find Money Fast – 50 Great Ideas to Raise up to $5000, Melbourne.

Our Community. (2002) How to Win a Philanthropic Grant – the Essential Guide, Melbourne.

Raymond James (2000) 'Business Principles and Community Service; Friends or Foe?' Community Management, September/October

Roberts, J. (1990) Successful Submission Writing for Business and Non-profit Organisations. Roberts Management Concepts Pty Ltd. Victoria.

Wyzbinski, P, Moore, P and Gelzer, S. 'Beyond a hit list: Income planning for small nonprofit organizations'.