88941 Experience Economy

This subject introduces students to post-industrial capitalism, variously called the service economy, the information economy, the knowledge economy, the experience economy, and the support economy. Through a series of readings, seminars, observations and self-interrogations, students explore the contexts that are making branding significant, such as globalisation, quality assurance, customer relations management, human resources management, post-materialist societal values, and dematerialisation. The subject involves fieldwork investigating how businesses are packaging experiences for target audiences and the critical reflection by each student of their own consumption habits and values.